COVID hit restaurants hard. Per The Wall Street Journal, >15,000 failed since the pandemic began, but Domino’s Pizza thrived. How did they do it?
Domino’s innovated. Carside pickup offers contactless delivery in your trunk when you arrive and check in with the app. Zero click ordering only requires opening the app, waiting 10 seconds, and your favorite pizza is automatically ordered. 75% of Domino’s orders are digital vs. 5-10% for many quick service chains. Pizza pedestal, a cardboard foldout, allows drivers to deliver without customer contact. Domino’s is even working with manufacturers to provide e-bikes adapted to carrying pizzas and driverless pizza delivery vehicles.
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To learn more: https://www.wsj.com/articles/most-businesses-were-unprepared-for-covid-19-dominos-delivered-11599234424