Oracle Study Reveals Decision Making Paradox: More Data, Greater Uncertainty

A study by Oracle indicates that access to more information doesn’t necessarily lead to better decision making. While 83% of those surveyed agree that access to more data should make decisions easier, 86% said that more data actually leads to less confidence in their decision making.

The study found that 78% reported they are bombarded with more data from more sources than ever before and 74% say the number of decisions they make every day has risen by 10x over the past 3 years. As a result, 86% say that this data overload is causing the decision making in their personal/professional lives to be much more complicated. About 59% admitted facing a decision dilemma daily while 35% struggled to trust data sources.

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